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www.nexxus.com
The first challenge was redesigning the Nexxus website to enhance brand equity, and offering database driven search features for finding Nexxus salons in specific geographic areas. The second challenge was providing a password protected, secure database-driven website (Extranet) for Nexxus salons, and their distributors, to effectively communicate contact, product and location information from multiple locations, worldwide.
The Silicon Beach Westnet team developed an online customer relationship management (CRM) system for streamlining the management of over 20,000 salons that feature Nexxus products. This would also include user interface design for a new website, offering the general public a way to access information that would be managed within the CRM solution. Silicon Beach Westnet also provided an interactive forum and Flash animation features for demonstrating the latest technology used in Nexxus products. Finally, hosting and Web-based email promotion modules were provided, allowing Nexxus employees and distributors to send "linkable" email ads to current and prospect salons.
The Nexxus site is hosted in the NetLojix data center. Although the architecture of the site is confidential, the Silicon Beach Westnet team used -- among other technologies -- PHP, HTML, Javascript, CSS and Flash to produce the site.
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